Tuesday, September 10, 2019 - 10:30am to 11:30pm
How to Take a Proactive Approach to Marketing Your Machine Shop
Does most of your business stem from less than 10 customers? If so does it keep you up at night wondering what would happen to your business if one or more of those customers took their orders elsewhere? it’s incredibly important to develop a proactive approach to diversifying your customer base. By looking at the top traits of your clients, identifying additional companies that look like them, and turning your website into a lead generation tool, you will be able to expand your reach and grow your business.
By attending this complimentary webinar you will be able to:
- Identify top similarities within your current customer base
- Find new, comparable customers to grow your business
- Develop a marketing plan to reach these customers
- Turn your website from a passive tool to a lead generation tool
Kansas Manufacturing Solutions' sister MEP Center in Georgia, The Georgia Manufacturing Extension Partnership (GaMEP) at Georgia Tech, was recently awarded a grant to assess machine shops. As a member of the MEP National Network, Kansas Manufacturing Solutions is partnering with the Georgia MEP to bring this webinar to you at no charge.
One of the top needs that came out of the more than 50 assessments over the past year was the shortage of skilled employees. This webinar will help answer the question "How can my employees and I work more effectively?" and provide valuable tips and tools to get you started.