Maximizing Sales Through Customer Experience

Using CX to Increase Manufacturing Top-Line Revenue

Exceptional customer experiences are pivotal in driving increased sales for businesses. Not only do satisfied customers become loyal advocates who repeatedly purchase from and recommend a brand, but positive word-of-mouth endorsements and online reviews also attract new customers.

Here are 5 challenges you may be experiencing that other manufacturers have faced:

  1. Digital Influence and Increased Competition: Manufacturers are facing more competition than ever due to digital influences on buyer behavior. Traditional marketing and sales tactics are no longer as effective, making it challenging to stand out in a crowded marketplace and attract new customers.
  2. Outdated Marketing Systems: Many manufacturers are still using outdated marketing systems that are not optimized for today's digital landscape. This results in inefficient marketing campaigns, poor targeting, and missed opportunities to reach potential customers effectively.
  3. Disengaged Sales Team: A disengaged sales team can significantly impact a manufacturer's ability to grow revenue. When salespeople are not motivated or aligned with the company's goals, they may not perform at their best, resulting in lost sales and missed revenue opportunities.
  4. Haphazard Onboarding Approach and Inconsistent Client Experience: Manufacturers often struggle with a haphazard onboarding approach for new clients, leading to a confusing or inconsistent client experience. This results in unrealized business potential from existing accounts and poor client retention. Without a structured onboarding process, clients may feel overwhelmed or unsure about how to use the manufacturer's products or services, ultimately leading to dissatisfaction and potential loss of future business.
  5. Disconnected Employees and Ineffective Rewards Programs: Many manufacturers struggle with employees who are disconnected from their impact on the success of the client and the organization. This lack of awareness can lead to inefficiencies and missed opportunities for improvement. Additionally, inefficient or non-existent rewards and recognition programs further disincentivize employees from contributing to the success of the organization. As a result, employees may lack motivation and engagement, which can negatively impact the overall performance and success of the organization.

 

What can I do to learn more about Customer Experience (CX) and increasing sales?   

1) Watch the replay of an informative masterclass on the transformative power of CX!  The original recording took place on May 16th​​.

WATCH HERE

Download a copy of the Presentation Deck HERE

2) Read the CX blog articles posted on the KMS website!  Here are links to blog articles already posted!